SARTA wins awards in public-transit marketing, communications
October 13, 2021
CANTON – The Stark Area Regional Transit Authority (SARTA) earned two first-place honors in the American Public Transportation Association (APTA) 2021 AdWheel competition.
SARTA’s Rider/Driver Thank You Campaign won in the “Best Social Media to Support Ridership” category, and the agency’s joint promotion of Ohio Loves Transit Day with the Canton Charge basketball team was recognized as the “Best Partnership to Highlight Transit Needs and Funding.” SARTA’s winning entries were selected from among 343 submitted by transit agencies across the United States.
“The Rider/Driver campaign was especially important because along with saying “thank you” to our courageous drivers and the riders who put their faith and trust in SARTA throughout the pandemic, we used it to convey messages about everything we were doing to keep everyone safe,” SARTA CEO Kirt Conrad said in a prepared statement.
Canton-based advertising firm Innis-Maggiore assisted in the Rider/Driver campaign.